In case you missed it during the season 2 premier of MTV’s Jersey Shore, now you can watch the new Building 19® commercial on YouTube, a Girls with Guns Production. Girls with Guns is a production company that produces local commercials for such mom-and-pop stores as “Walmart, Inc.” and “The Burger King.”
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I love advertising that targets minorities. I was picking up some veggie burgers in my local grocery store today (I was told they didn’t order any so they could fit all the turkeys in the freezer — fail) when I spotted this exact display of Little Debbie snacks:
Note the very top of the display case, where two (black) people are ‘just chillin, son’ next to the Little Debbie logo. Also note the jumping (black) man, which is clearly an allusion to basketball players. Who are black. I guess in order to be good at basketball, you have to buy 1200-calorie Little Debbie cream pies. Healthy.
I’m sure you’ve noticed that the McDonald’s ads of today no longer target little kids with Ronald McDonald. Instead of a clown, their new mascot is the twenty-something black man or woman. And the settings for their commercials are almost always in urban locations. I’m lovin it. They even have a website for black people. I wish they would make ad targeting mid-Western white people. But it would probably would be boring and not have any of that funky hip-hop in the background.
There’s a good quote from this ad for KGB, some crappy 99-cent mobile phone Wikipedia-esque thing, below this screenshot…
“Oh No you bett’ not be putting no yak up in MAH weave”
Furthermore, American Apparel targets easy girls, Alex and Chloe targets dirty skinny hipsters, and Apple targets people who have to buy their individuality:
Hi there! I’m the Travelocity gnome. You’ve probably seen me on the telly as the spokesgnome for cheap getaways to faraway places. Today I’m here at a store called Big Lots in Greenville, North Carolina for a family reunion. You see, even travel industry spokescharacters are feeling the wrath of the recession. No more jet-setting to Spain for this guy!
Please kill me.
Here’s the full 5-minute comedy my friends and I made for Campus Moviefest. We won the AT&T mobile phone award (for using their phone in the movie in a creative way) and they’re showing our movie this weekend at an awards show in NYC.
Hannah Mantana: THE MOVIE
My plans for this weekend? Filming a local-style commercial at Walmart w/ my girls Megan and Katie. (“Welcome ta Walmaht, here we have ill-fitting clothes and Rubbermaid containers” etc).